Mid Tide Mag is a hypothetical surf magazine that is unique to surfers and representative of the surf culture. A "mid-tide" refers to the perfect tide for surfers. Its horizontal orientation is designed to simulate the horizon line that every surfer paddles towards in search of the ideal wave. An expressive use of typography is also used to capture qualities of the ocean and surfing experience. While Mid Tide is a horizontal magazine, some sections are printed longitudinal, requiring the reader to interact with the magazine and change its orientation. This design is intended to mimic the change in tides and how a surfer must adapt to new environments.
Discipline: Editorial Design