caldwelldesign.com
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CURRENT

Current is a desk fan for the home or office with an industrial aesthetic. Each component is designed to speak to its functionality and manufacturing process in an honest manner. Current is shipped in parts and assembled by the user on delivery. This is a collaborative project between myself as the brand designer and Mike Rito
as a product designer.

 Current is a desk fan for the home or office with an industrial aesthetic. Each component is designed to speak to its functionality and manufacturing process in an honest manner. Current is shipped in parts and assembled by the user upon delivery. This is a collaborative project between myself as the brand designer, Nick Valaskatgis as filmmaker and Mike Rito as a product designer.

Current is a desk fan for the home or office with an industrial aesthetic. Each component is designed to speak to its functionality and manufacturing process in an honest manner. Current is shipped in parts and assembled by the user upon delivery. This is a collaborative project between myself as the brand designer, Nick Valaskatgis as filmmaker and Mike Rito as a product designer.

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  My Role:  Brand Designer  Product Photographer  Mike Rito:  Industrial Designer  Filmmaker:  Nick Valaskatgis

My Role: Brand Designer
Product Photographer
Mike Rito: Industrial Designer
Filmmaker: Nick Valaskatgis